Digital marketing on a shoestring budget
Promoting your goods and services to potential customers is at the heart of running any successful business. And to advertise your brand in the modern world means diving into the world of digital marketing – i.e. online promotion activity for your business. 87% of consumers begin their search for a product online, according to recent research. So having an ‘online presence’ is critical if you’re going to engage with prospective customers, create sales leads and generate enqui
Christmas parties and presents on a budget
It's been a financial rollercoaster of a year for most businesses, but Christmas time invites us to pause and celebrate what’s gone right and thank the people we rode with. Here are eight ways to keep your costs down without sacrificing festive fun. Go alfresco - Enjoy a free venue that’s good for the body, mind, and party games....outside! Ask everyone to bring a rug and head to the local park or beach for a picnic-style Christmas bash. Share the love - Is your business in a
Christmas Parties and Presents - and Tax!
Christmas is a great time to acknowledge and reward your employees and other associates by celebrating and giving gifts. But don’t get caught out by entertainment rules! Claiming entertainment and gifts as business expenses is not always straight-forward, as there are implications for GST, income tax and fringe benefits tax (FBT). Is it Entertainment? Entertainment is generally not a deductible business expense. Entertainment rules can be tricky, but in general, the more lavi
